INSIGHTS

CAB best practices EQIQ CAB best practices EQIQ

Should You DIY Your Customer Advisory Board?

We’ve all been there — weighing whether to do something ourselves or hire an expert.
Home projects. Taxes. Web design. You name it.

When I talk with companies thinking about launching or refreshing a Customer Advisory Board (CAB), I often hear a familiar hesitation.

Here are five key differences between running a CAB internally and bringing in a consultant to help.

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