Enter your numbers. Watch the gap appear. Then decide if you can afford to leave that seat at the table empty.
$
12%
Industry average is 5–15%. Even modest churn silently erodes your book.
Your revenue picture
Revenue lost to churn annually
$300K
Saved with 20% churn reduction
$60K
Pipeline influenced by peer validation
$375K
Research cost avoided
$75K
Total annual gap from no CAB
$510K
That's the strategic, financial, and competitive cost of leaving the seat at the table empty. A CAB doesn't cost money — not having one does.
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Your full personalized breakdown is ready
$510,000
Your personalized breakdown
Value driver
How it works
Annual value
Churn reduction (20% improvement)
Customers with a seat at the table stay longer.
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Pipeline acceleration
5% of customers act as peer validators, closing deals faster.
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Research cost avoided
Equivalent to $1,500/customer in VoC studies and analyst fees.
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Total annual value of a CAB
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That number isn't a projection. It's a receipt.
It's a receipt for every conversation your best customers wanted to have — and didn't get to. Here's what 13 years of running CABs has taught me: a CAB isn't a nice-to-have. It's the moment you stop guessing what your customers think and start knowing. Let's find out what that's worth to your business specifically.
Assumptions: pipeline multiplier = 1.5× ACV × 5% of customers influenced annually; research value = $1,500/customer/year; churn reduction modeled at a conservative 20% improvement. All figures are directional estimates and will vary by industry.
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Your gap is $510K. Enter your email and I'll send you the full personalized report — plus the one question every exec asks before starting a CAB.
